Loewe

Apr 2024

For the Paula’s Ibiza Summer 2024 campaign, luxury fashion house Loewe leans into a surreal, nature-inspired narrative that deftly bridges the gap between high-end accessories and the organic world. Under the creative direction of Jonathan Anderson, the campaign captures a vibrant, high-key aesthetic that celebrates the interplay between fashion and the whimsy of the everyday. Photographer Gray Sorrenti crafts a series of striking visuals, employing editorial minimalism to foreground the collection’s textures—from woven raffia and supple leathers to the structural boldness of sculpted eyewear. The imagery utilizes studio strobe lighting to maintain a clean, clinical backdrop that allows the campaign’s more eccentric elements, such as cockatoos perched on shoulder bags or luxury footwear balanced precariously upon produce, to take center stage. With the expert hand of stylist Benjamin Bruno, the campaign styling oscillates between fluid, relaxed summer silhouettes and avant-garde editorial posing, grounding the high-fashion aspirations in a tactile, accessible reality. The project succeeds as a conceptual triumph, transforming the commercial necessity of an ad campaign into a fine art exploration of form and color, where the brand’s identity is reinforced through bold, graphic typography and the surreal juxtaposition of objects. By synthesizing human portraiture with unexpected still-life elements, the campaign creates an evocative, layered visual language that feels inherently aligned with the escapist spirit of the Ibiza collection.

Editorial, Commercial

Studio strobe

Luxury Fashion Houses, Fashion