BrandCoach
Coach 'Wear Your Shine' 2023 Ad Campaign 2023
Associated creatives
Stuart VeversCoach Creative Director
APE_CCAgency
Lope SerranoDirector
Joshua WoodsPhotographer
Dove CameronModels
Lil BuckModels
Youngji LeeModels
and Yanfei SongModels
Gabriella Karefa-JohnsonStylist
Jacob RozenburgHair
Owen GouldHair
Taurus JeromeHair
and April SchullerHair
Kale TeterMakeup
Holly SiliusMakeup
and Maha MimoMakeup
Mel Lolli and Ronna JonesManicurist
Emma PortnerChoreographer
Christian StoneSet Designer
“Kill Dem” by Jamie xx
Tags
Description
Dancer and model Lil Buck poses dynamically on outdoor wooden steps surrounded by lush green foliage for Coach's 'Wear Your Shine' campaign. Photographed by Joshua Woods, he leans back with arms extended in a low-angle shot, dressed in a black buttoned knit cardigan and wide-leg black leather pants. Slung across his chest is a metallic silver Coach crossbody bag catching the ambient daylight. Soft natural sunlight filters through the trees in the background, creating subtle lens flares across the top frame.
Style
Vertical, Commercial, Earthy, Golden Hour
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (80%)
Silver (metallic) (20%)
Background
Garden
Context
Advertising Campaign