BrandCoach
Coach 'Wear Your Shine' 2023 Ad Campaign 2023
Associated creatives
Stuart VeversCoach Creative Director
APE_CCAgency
Lope SerranoDirector
Joshua WoodsPhotographer
Dove CameronModels
Lil BuckModels
Youngji LeeModels
and Yanfei SongModels
Gabriella Karefa-JohnsonStylist
Jacob RozenburgHair
Owen GouldHair
Taurus JeromeHair
and April SchullerHair
Kale TeterMakeup
Holly SiliusMakeup
and Maha MimoMakeup
Mel Lolli and Ronna JonesManicurist
Emma PortnerChoreographer
Christian StoneSet Designer
“Kill Dem” by Jamie xx
Tags
Description
Artist Youngji Lee poses perched among the smooth branches of a small tree in a courtyard setting for Coach's 2023 'Wear Your Shine' advertising campaign photographed by Joshua Woods. She wears a long dark turtleneck dress beneath a rich deep brown leather coat, paired with laced black leather combat boots. In her hands, she displays two metallic silver Coach shoulder bags featuring iconic turnlock hardware. Her dark hair is styled with subtle rainbow-tinted highlights catching the warm natural daylight against a backdrop of modern glass windows and a gravel garden.
Style
Vertical, Commercial, Earthy
Techniques
Natural light
Industries
Bags & Accessories
Color
Off-Black (50%)
Espresso (30%)
Silver (metallic) (20%)
Background
Garden
Context
Advertising Campaign