'Wear Your Shine' 2023 Ad Campaign 2023
Associated creatives
Stuart VeversCoach Creative Director
APE_CCAgency
Lope SerranoDirector
Joshua WoodsPhotographer
Dove CameronModels
Lil BuckModels
Youngji LeeModels
and Yanfei SongModels
Gabriella Karefa-JohnsonStylist
Jacob RozenburgHair
Owen GouldHair
Taurus JeromeHair
and April SchullerHair
Kale TeterMakeup
Holly SiliusMakeup
and Maha MimoMakeup
Mel Lolli and Ronna JonesManicurist
Emma PortnerChoreographer
Christian StoneSet Designer
“Kill Dem” by Jamie xx
Tags
Description
This portrait from Coach features model Youngji Lee captured by photographer Joshua Woods for the 2023 'Wear Your Shine' ad campaign. The subject is posed against a plain light wall with tall grass in the immediate foreground, creating a striking contrast between natural foliage and structured fashion. She wears a long-sleeved black dress paired with dark boots and holds a structured black handbag with metallic hardware. Strong lighting casts a distinct shadow on the wall behind her, highlighting the dynamic pose. The styling and art direction come together to deliver a polished commercial aesthetic characteristic of the brand's contemporary vision.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Bags & Accessories
Color
Jet Black (80%)
Gold (20%)
Background
White Seamless
Context
Advertising Campaign