'Wear Your Shine' 2023 Ad Campaign 2023
Associated creatives
Stuart VeversCoach Creative Director
APE_CCAgency
Lope SerranoDirector
Joshua WoodsPhotographer
Dove CameronModels
Lil BuckModels
Youngji LeeModels
and Yanfei SongModels
Gabriella Karefa-JohnsonStylist
Jacob RozenburgHair
Owen GouldHair
Taurus JeromeHair
and April SchullerHair
Kale TeterMakeup
Holly SiliusMakeup
and Maha MimoMakeup
Mel Lolli and Ronna JonesManicurist
Emma PortnerChoreographer
Christian StoneSet Designer
“Kill Dem” by Jamie xx
Tags
Description
Yanfei Song poses outdoors against an industrial chain-link fence and dry grassy terrain for the Coach Wear Your Shine 2023 ad campaign. Photographed by Joshua Woods with creative direction by Stuart Vevers and styling by Gabriella Karefa-Johnson, the subject wears a black quilted puffer jacket over a white top, black denim jeans, and metallic silver boots, while carrying a small silver quilted handbag. Natural daylight illuminates the scene, highlighting the textures of the outdoor environment and the polished accessories.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Pure White (20%)
Silver (metallic) (20%)
Background
Forest
Context
Advertising Campaign