BrandCoach
Coach 'Wear Your Shine' 2023 Ad Campaign 2023
Associated creatives
Stuart VeversCoach Creative Director
APE_CCAgency
Lope SerranoDirector
Joshua WoodsPhotographer
Dove CameronModels
Lil BuckModels
Youngji LeeModels
and Yanfei SongModels
Gabriella Karefa-JohnsonStylist
Jacob RozenburgHair
Owen GouldHair
Taurus JeromeHair
and April SchullerHair
Kale TeterMakeup
Holly SiliusMakeup
and Maha MimoMakeup
Mel Lolli and Ronna JonesManicurist
Emma PortnerChoreographer
Christian StoneSet Designer
“Kill Dem” by Jamie xx
Tags
Description
This portrait from the Coach "Wear Your Shine" 2023 ad campaign features Dove Cameron lounging on a minimalist white architectural ledge outdoors. Photographed by Joshua Woods with styling by Gabriella Karefa-Johnson, she wears a silver metallic puffer jacket, a black crop top, heavily distressed wide-leg blue jeans, and shiny metallic loafers. The composition uses a vertical framing with natural daylight illuminating the subject against an open, pale blue sky background. The creative direction emphasizes a youthful, modern aesthetic with crisp textures and polished finishes.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Denim (50%)
Silver (metallic) (30%)
Jet Black (20%)
Background
Clear Sky
Context
Advertising Campaign