BrandCoach
Coach 'Wear Your Shine' 2023 Ad Campaign 2023
Associated creatives
Stuart VeversCoach Creative Director
APE_CCAgency
Lope SerranoDirector
Joshua WoodsPhotographer
Dove CameronModels
Lil BuckModels
Youngji LeeModels
and Yanfei SongModels
Gabriella Karefa-JohnsonStylist
Jacob RozenburgHair
Owen GouldHair
Taurus JeromeHair
and April SchullerHair
Kale TeterMakeup
Holly SiliusMakeup
and Maha MimoMakeup
Mel Lolli and Ronna JonesManicurist
Emma PortnerChoreographer
Christian StoneSet Designer
“Kill Dem” by Jamie xx
Tags
Description
This portrait from the Coach 'Wear Your Shine' 2023 ad campaign features model Youngji Lee holding a silver metallic handbag close to the camera. Captured outdoors in natural daylight with lush green foliage visible in the background, the close-up framing highlights tactile leather textures and polished hardware details. The creative direction was led by Stuart Vevers, with photography by Joshua Woods, styling by Gabriella Karefa-Johnson, and set design by Christian Stone.
Style
Vertical, Commercial, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Bags & Accessories
Color
Silver (metallic) (60%)
Burgundy (40%)
Background
Park
Context
Advertising Campaign