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BrandCoach
Project'Wear Your Shine' 2023 Ad Campaign
A man in an olive green knit cardigan and black leather pants wearing a silver crossbody bag, seated in front of tall grass.

Coach 'Wear Your Shine' 2023 Ad Campaign 2023

Associated creatives

Stuart Vevers
Stuart VeversCoach Creative Director
APE_CC
APE_CCAgency
Lope Serrano
Lope SerranoDirector
Joshua Woods
Joshua WoodsPhotographer
Dove Cameron
Dove CameronModels
Lil Buck
Lil BuckModels
Youngji Lee
Youngji LeeModels
and Yanfei Song
and Yanfei SongModels
Gabriella Karefa-Johnson
Gabriella Karefa-JohnsonStylist
Jacob Rozenburg
Jacob RozenburgHair
Owen Gould
Owen GouldHair
Taurus Jerome
Taurus JeromeHair
and April Schuller
and April SchullerHair
Kale Teter
Kale TeterMakeup
Holly Silius
Holly SiliusMakeup
and Maha Mimo
and Maha MimoMakeup
Mel Lolli and Ronna Jones
Mel Lolli and Ronna JonesManicurist
Emma Portner
Emma PortnerChoreographer
Christian Stone
Christian StoneSet Designer
“Kill Dem” by Jamie xx
“Kill Dem” by Jamie xx

Tags

man in olive green cardiganolive green cardigangreen knit sweaterblack leather pantsleather trouserssilver crossbody bagmetallic crossbody bagsmall crossbody bag

Description

A campaign portrait for Coach's 'Wear Your Shine' 2023 advertising campaign, photographed by Joshua Woods and styled by Gabriella Karefa-Johnson under the creative direction of Stuart Vevers. A young man sits outdoors on a stone ledge amid tall ornamental grasses beneath an open sky. He wears a deep olive green knit V-neck cardigan, straight-leg black leather trousers, and a compact light metallic crossbody bag with an attached circular coin pouch. The framing is vertical and balanced with soft natural daylight illuminating the textures of the knitwear and smooth leather.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Olive (40%)
Off-Black (40%)
Silver (20%)

Context

Advertising Campaign