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·Yanfei Song in Coach Wear Your Shine 2023 Campaign

Project'Wear Your Shine' 2023 Ad Campaign

Yanfei Song posing in a black cropped turtleneck and black leather midi skirt holding a black Coach shoulder bag among tall grass.

Coach 'Wear Your Shine' 2023 Ad Campaign 2023

Associated creatives

Stuart VeversCoach Creative Director

Lope SerranoDirector

Joshua WoodsPhotographer

Dove CameronModels

Youngji LeeModels

and Yanfei Song

and Yanfei SongModels

Gabriella Karefa-JohnsonStylist

Jacob Rozenburg

Jacob RozenburgHair

Taurus JeromeHair

and April Schuller

and April SchullerHair

Kale TeterMakeup

Holly SiliusMakeup

and Maha MimoMakeup

Mel Lolli and Ronna Jones

Mel Lolli and Ronna JonesManicurist

Emma PortnerChoreographer

Christian Stone

Christian StoneSet Designer

“Kill Dem” by Jamie xx

“Kill Dem” by Jamie xx

Tags

yanfei song song yanfei east asian woman woman posing black cropped turtleneck cropped turtleneck black turtleneck black leather midi skirt black leather skirt leather column skirt black coach shoulder bag black leather handbag coach handbag black patent loafers patent leather loafers black loafers

Description

Yanfei Song poses outdoors surrounded by tall ornamental grass for the Coach 'Wear Your Shine' 2023 advertising campaign photographed by Joshua Woods. She wears a fitted black long-sleeved cropped turtleneck, a black leather column skirt with gold hardware accents, and black patent leather loafers. In her hand, she holds a black structured Coach shoulder bag adorned with a signature gold C buckle. The composition is framed in vertical portrait orientation under soft natural daylight.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

Bags & Accessories

Color

Jet Black (90%)

Background

Meadow

Context

Advertising Campaign