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BrandCoach
Project'Wear Your Shine' 2023 Ad Campaign
Yanfei Song wearing a black puffer coat and carrying a black studded Coach shoulder bag outdoors near a chain link fence.

Coach 'Wear Your Shine' 2023 Ad Campaign 2023

Associated creatives

Stuart Vevers
Stuart VeversCoach Creative Director
APE_CC
APE_CCAgency
Lope Serrano
Lope SerranoDirector
Joshua Woods
Joshua WoodsPhotographer
Dove Cameron
Dove CameronModels
Lil Buck
Lil BuckModels
Youngji Lee
Youngji LeeModels
and Yanfei Song
and Yanfei SongModels
Gabriella Karefa-Johnson
Gabriella Karefa-JohnsonStylist
Jacob Rozenburg
Jacob RozenburgHair
Owen Gould
Owen GouldHair
Taurus Jerome
Taurus JeromeHair
and April Schuller
and April SchullerHair
Kale Teter
Kale TeterMakeup
Holly Silius
Holly SiliusMakeup
and Maha Mimo
and Maha MimoMakeup
Mel Lolli and Ronna Jones
Mel Lolli and Ronna JonesManicurist
Emma Portner
Emma PortnerChoreographer
Christian Stone
Christian StoneSet Designer
“Kill Dem” by Jamie xx
“Kill Dem” by Jamie xx

Tags

yanfei songcoach studded bagstudded shoulder bagblack studded bagcoach bagblack puffer jacketpuffer jacketpuffer coatsilver chain strap

Description

Yanfei Song models for the Coach 'Wear Your Shine' 2023 advertising campaign photographed by Joshua Woods. Looking over her shoulder outdoors against a backdrop of a chain-link fence and hillside greenery, she wears a black quilted puffer jacket. Across her back hangs a black leather Coach shoulder bag embellished with metallic silver studs and a silver chain strap.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Bags & Accessories

Color

Jet Black (70%)
Silver (metallic) (20%)

Context

Advertising Campaign