BrandCoach
Coach 'Wear Your Shine' 2023 Ad Campaign 2023
Associated creatives
Stuart VeversCoach Creative Director
APE_CCAgency
Lope SerranoDirector
Joshua WoodsPhotographer
Dove CameronModels
Lil BuckModels
Youngji LeeModels
and Yanfei SongModels
Gabriella Karefa-JohnsonStylist
Jacob RozenburgHair
Owen GouldHair
Taurus JeromeHair
and April SchullerHair
Kale TeterMakeup
Holly SiliusMakeup
and Maha MimoMakeup
Mel Lolli and Ronna JonesManicurist
Emma PortnerChoreographer
Christian StoneSet Designer
“Kill Dem” by Jamie xx
Tags
Description
Musician and model Youngji Lee poses outdoors for the Coach 'Wear Your Shine' 2023 advertising campaign, photographed by Joshua Woods under the creative direction of Stuart Vevers and styled by Gabriella Karefa-Johnson. She stands on a low concrete ledge framed against lush garden greenery and dappled sunlight. Her styling features a deep burgundy long-sleeved knit cardigan unbuttoned at the hem, paired with a classic mid-wash denim midi skirt cinched with a dark belt. In her hand, she holds a compact black leather Coach top-handle bag embellished with silver-tone perimeter studs, matched with dark studded slip-on clogs.
Style
Vertical, Commercial, Earthy
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Denim (40%)
Burgundy (40%)
Jet Black (20%)
Background
Garden
Context
Advertising Campaign