BrandCoach
Coach 'Wear Your Shine' 2023 Ad Campaign 2023
Associated creatives
Stuart VeversCoach Creative Director
APE_CCAgency
Lope SerranoDirector
Joshua WoodsPhotographer
Dove CameronModels
Lil BuckModels
Youngji LeeModels
and Yanfei SongModels
Gabriella Karefa-JohnsonStylist
Jacob RozenburgHair
Owen GouldHair
Taurus JeromeHair
and April SchullerHair
Kale TeterMakeup
Holly SiliusMakeup
and Maha MimoMakeup
Mel Lolli and Ronna JonesManicurist
Emma PortnerChoreographer
Christian StoneSet Designer
“Kill Dem” by Jamie xx
Tags
Description
Photographed by Joshua Woods for Coach's 'Wear Your Shine' 2023 advertising campaign, actress and singer Dove Cameron reclines across a high-gloss reflective surface outdoors. Styled by Gabriella Karefa-Johnson under the creative direction of Stuart Vevers, Cameron wears a striped burgundy and black long-sleeve knit dress featuring a distressed red graphic patch. In the foreground rests a glossy pink structured Coach shoulder bag adorned with a gold-tone C logo, which casts a clear mirror reflection below under bright open daylight.
Style
Vertical, Commercial, Glossy
Techniques
Natural light
Industries
Bags & Accessories
Color
Burgundy (50%)
Off-Black (30%)
Hot Pink (20%)
Background
Clear Sky
Context
Advertising Campaign