BrandCoach
Coach 'Wear Your Shine' 2023 Ad Campaign 2023
Associated creatives
Stuart VeversCoach Creative Director
APE_CCAgency
Lope SerranoDirector
Joshua WoodsPhotographer
Dove CameronModels
Lil BuckModels
Youngji LeeModels
and Yanfei SongModels
Gabriella Karefa-JohnsonStylist
Jacob RozenburgHair
Owen GouldHair
Taurus JeromeHair
and April SchullerHair
Kale TeterMakeup
Holly SiliusMakeup
and Maha MimoMakeup
Mel Lolli and Ronna JonesManicurist
Emma PortnerChoreographer
Christian StoneSet Designer
“Kill Dem” by Jamie xx
Tags
Description
Musician and model Youngji Lee poses outdoors for Coach's 'Wear Your Shine' 2023 advertising campaign photographed by Joshua Woods. She leans back against the pale trunk of a tree, styled by Gabriella Karefa-Johnson in an espresso brown leather trench coat over a high-neck black dress. Two glossy metallic silver Coach Tabby shoulder bags hang prominently from her arm and shoulder, catching soft highlights on their mirror-like finish and signature 'C' logo hardware. Her dark hair features vibrant rainbow highlights framing her face against a minimalist outdoor garden setting.
Style
Vertical, Commercial, Glossy
Techniques
Soft Light
Industries
Bags & Accessories
Color
Jet Black (50%)
Espresso (30%)
Silver (metallic) (20%)
Background
Garden
Context
Advertising Campaign