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Project'Wear Your Shine' 2023 Ad Campaign

Low angle shot of Lil Buck in a light shearling coat, wide leg denim jeans, silver high-top sneakers, and holding a silver Coach bag.

Coach 'Wear Your Shine' 2023 Ad Campaign 2023

Associated creatives

Stuart VeversCoach Creative Director

Lope SerranoDirector

Joshua WoodsPhotographer

Dove CameronModels

Youngji LeeModels

and Yanfei Song

and Yanfei SongModels

Gabriella Karefa-JohnsonStylist

Jacob Rozenburg

Jacob RozenburgHair

Taurus JeromeHair

and April Schuller

and April SchullerHair

Kale TeterMakeup

Holly SiliusMakeup

and Maha MimoMakeup

Mel Lolli and Ronna Jones

Mel Lolli and Ronna JonesManicurist

Emma PortnerChoreographer

Christian Stone

Christian StoneSet Designer

“Kill Dem” by Jamie xx

“Kill Dem” by Jamie xx

Tags

lil buck lil buck for coach black man posing black man man posing metallic silver shoulder bag silver shoulder bag silver coach bag coach handbag metallic handbag shearling coat light grey shearling jacket shearling jacket wide leg jeans blue denim jeans denim jeans silver sneakers metallic high top sneakers metallic sneakers

Description

Captured from a dynamic low angle outdoors, dancer and model Lil Buck poses atop an architectural ledge for Coach's 'Wear Your Shine' campaign. He wears a light fleece-trimmed shearling coat paired with wide-leg blue denim jeans and high-top metallic silver sneakers. In his hand, he displays a structured metallic silver Coach shoulder bag complete with a matching hangtag. Modern architecture, tall desert-style plants, and a pale blue sky frame the scene under crisp daylight.

Style

Vertical, Commercial, Glossy, Polished

Techniques

Natural light

Industries

Bags & Accessories

Color

Silver (metallic) (40%)

Denim (30%)

Off-White (30%)

Background

House

Context

Advertising Campaign