Matthew Edwards, Creative Director, Sydney

Description

This fashion campaign image features a model wearing a beige plaid coat and holding a matching leather handbag, standing against a textured straw background. The composition focuses closely on the outfit and accessories, highlighting the patterned fabric and the intricate leather sandals worn on the feet. The lighting is soft and natural, emphasizing the organic textures of the clothing and the woven backdrop. The bold brand title Oroton is overlaid centrally across the composition. Creative direction is led by Matthew Edwards in Sydney.

Style

Vertical, Commercial, Earthy, Polished

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Fabric Texture

Context

Advertising Campaign