Matthew Edwards, Creative Director, Sydney

Description

A fashion campaign image directed by Creative Director Matthew Edwards in Sydney, featuring a female model seated on a woven mat by an outdoor swimming pool. She wears a lightweight white long-sleeve blouse and dark blue lace-up espadrilles. Nearby props include a straw hat, a striped cushion, and rolled blankets with tassels. The background features light-toned tiled paving, plain render walls, and the crisp edge of a pool filled with blue water. Bold white typography reading Country Road is displayed over the water. The scene is illuminated by bright natural daylight with soft shadows, creating a relaxed summer atmosphere.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Outdoor Pool

Context

Advertising Campaign