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BrandChicago Cubs
ProjectBrand Identity
A black outdoor advertising kiosk displays a blue and red Chicago Cubs graphic poster on an urban sidewalk.

Chicago Cubs Brand Identity 2026

Associated creatives

Christopher A. Ritter
Christopher A. RitterDesign
Kent Carmichael
Kent CarmichaelCreative Direction
Peter Carnevale
Peter CarnevaleCreative Direction
Scott Serilla
Scott SerillaCreative Direction
Chicago Cubs
Chicago CubsPhotography

Tags

chicago cubs posterchicago cubsoutdoor advertising kioskadvertising kioskstreet kioskooh display panelooh displaybrand identity poster

Description

An outdoor city kiosk displays a brand identity poster for the Chicago Cubs on a public sidewalk. The vertical advertising panel features abstract swirls of cobalt blue, white, and scarlet red along with bold, stacked typography repeating the word 'THIS' above the Cubs circular logo. Designed in collaboration with Christopher A. Ritter and creative directors Kent Carmichael, Peter Carnevale, and Scott Serilla, the installation stands against a backdrop of metropolitan architecture and outdoor restaurant seating with red umbrellas.

Style

Vertical, Commercial, Graphic

Techniques

Natural light

Industries

High Street Fashion

Color

Cobalt (50%)
Jet Black (30%)
Pure White (20%)

Background

Street

Context

Out of Home (OOH)