Chicago Cubs Brand Identity 2026

Description

A wide-angle sports photograph captured during a Chicago Cubs baseball game, showing an energized crowd filling the stands. In the foreground, spectators in team apparel cheer and raise blue rally towels into the air under clear daylight. Across the field, the bright green outfield lawn stretches toward the outfield wall and towering stadium floodlights. A prominent graphic typographic element reading '[THIS]' in white and red is overlaid across the right side of the outfield.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Natural light

Color

Background

Sports Venue

Context

Advertising Campaign