Chicago Cubs Brand Identity 2026

Description

A wide-angle sports photograph captured during a Chicago Cubs baseball game, showing an energized crowd filling the stands. In the foreground, spectators in team apparel cheer and raise blue rally towels into the air under clear daylight. Across the field, the bright green outfield lawn stretches toward the outfield wall and towering stadium floodlights. A prominent graphic typographic element reading '[THIS]' in white and red is overlaid across the right side of the outfield.