Jon Johnson, Photographer, Los Angeles

Description

Two large outdoor advertising billboards for the brand Athleta are mounted against a backdrop of modern glass and steel skyscrapers in an urban setting. The horizontal billboard on the left displays a woman in blue patterned activewear holding a dynamic yoga pose with one arm extended upward. The vertical billboard on the right shows two women practicing yoga on mats, with the prominent Athleta logo visible across the top of both displays. Natural daylight illuminates the scene, casting soft shadows across the urban architecture surrounding the displays. Photographer Jon Johnson captures this large-scale out-of-home marketing campaign in a crisp, clear composition.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Commercial Office

Context

Out of Home (OOH)