Chicago Cubs Brand Identity 2026

Description

An outdoor brand identity billboard installation for the Chicago Cubs, captured at street level. The wide horizontal billboard graphic depicts professional baseball players on the field, including infielder Nico Hoerner in a home pinstripe uniform, against a crowded ballpark grandstand with repeated bold red bracketed typography. In the foreground, a pedestrian dressed in a light tan jacket, dark trousers, and a cap walks across the concrete ground past the large-format display under overcast natural lighting.

Style

Horizontal, Commercial

Techniques

Natural light

Color

Background

Street

Context

Out of Home (OOH)