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Pedestrian walking past an outdoor Chicago Cubs billboard displaying baseball players on a stadium field.

Chicago Cubs Brand Identity 2026

About

An outdoor brand identity billboard installation for the Chicago Cubs, captured at street level. The wide horizontal billboard graphic depicts professional baseball players on the field, including infielder Nico Hoerner in a home pinstripe uniform, against a crowded ballpark grandstand with repeated bold red bracketed typography. In the foreground, a pedestrian dressed in a light tan jacket, dark trousers, and a cap walks across the concrete ground past the large-format display under overcast natural lighting.

Brand

Chicago Cubs

Project

Chicago Cubs Brand Identity 2026

Keywords

Chicago Cubs billboardChicago Cubsbaseball billboardoutdoor billboardbillboard advertisementpedestrian walking past billboardman walkingwalking pedestrian

Credits

Christopher A. Ritter
Design
Kent Carmichael
Creative Direction
Peter Carnevale
Creative Direction
Scott Serilla
Creative Direction
Chicago Cubs
Photography

Styles

HorizontalCommercial

Techniques

Natural light

Background

Street

Context

Out of Home (OOH)
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