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Brand
FILA China
ProjectSkyrunner
Retail storefront window display featuring FILA China sportswear apparel, mannequins, and promotional graphics.

FILA China Skyrunner 2020

Associated creatives

Lucy Jane Brand
Lucy Jane BrandDirector
Dylan McDonough
Dylan McDonoughDirector
Paper Stone Scissors
Paper Stone ScissorsCreative Agency
Lucy Jane Brand
Lucy Jane BrandSet Designer
Georges Antoni
Georges AntoniPhotographer
Ribal Hosn
Ribal HosnVideographer
Kirsty Barros
Kirsty BarrosFashion Stylist
Daren Borthwick
Daren BorthwickHair Stylist
Victoria Baron
Victoria BaronMake-up Artist

Tags

retail store window displayretail store displaystore window displaystorefront displaysportswear apparelFILA brandingbranded pedestals

Description

This image captures a vibrant retail storefront window display for the FILA China Skyrunner project. The expansive window showcases a sophisticated merchandising layout with multiple mannequins dressed in contemporary sportswear, layered outerwear, and patterned apparel. Bright blue branded pedestals elevate footwear products and feature prominent FILA logos, set against large backdrop imagery displaying outdoor rocky terrains and urban environments. The display combines high-impact visual graphics with professional retail styling, creating an engaging street-level brand experience.