Chicago Cubs Brand Identity 2026

Description

This video piece for the Chicago Cubs brand identity project captures fans celebrating in the stadium bleachers. A group of individuals wearing baseball jerseys, caps, and casual summer attire pose joyfully outdoors under bright daylight. Bold text overlays state '7th innings sound like this' and 'This is the bleachers' across the dynamic scenes. The footage is directed and designed collaboratively by Christopher A. Ritter, Kent Carmichael, Peter Carnevale, and Scott Serilla.