Bryce Duffy, Photographer,

Description

This photograph by Bryce Duffy captures an outdoor advertising poster displayed inside a transparent bus shelter on a New York city street. The vertical poster features a vibrant red background with bold white typography stating when everyone else zigs we keep on not zigging alongside two smiling women wearing red tops. The surrounding urban environment includes concrete sidewalks, multi-story brick buildings lining the street, and a yellow taxicab blurred slightly in motion along the wet asphalt. Natural daylight illuminates the street level with overcast lighting reflecting off the damp pavement. Pedestrians walk in the mid-ground while street signs and architectural details complete the urban context.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Investment & Wealth

Color

Background

Street

Context

Out of Home (OOH)