Chicago Cubs Brand Identity 2026

Description

A vertical exterior shot captures the landmark red Wrigley Field marquee sign positioned along the facade of the Chicago Cubs ballpark. Crisp white lettering reads 'WRIGLEY FIELD HOME OF CHICAGO CUBS' above an electronic message board displaying bracketed text, with a red Toyota banner below. The green structural steel framework and upper deck balconies of the stadium rise into a pale blue sky scattered with soft white clouds. Several blue and white team flags line the roofline above the entrance gate.

Style

Vertical, Commercial, Graphic

Techniques

Natural light

Color

Background

Sports Venue

Context

Advertising Campaign