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BrandChicago Cubs
ProjectBrand Identity
Overhead point-of-view shot of white sneakers standing near paper sheets with red, blue, and black paint prints on a wood floor.

Chicago Cubs Brand Identity 2026

Associated creatives

Christopher A. Ritter
Christopher A. RitterDesign
Kent Carmichael
Kent CarmichaelCreative Direction
Peter Carnevale
Peter CarnevaleCreative Direction
Scott Serilla
Scott SerillaCreative Direction
Chicago Cubs
Chicago CubsPhotography

Tags

paint studies on paperpaint studieschicago cubs brand identitybrand identity designmonoprint testsabstract paint marks

Description

An overhead first-person point of view captures a person in dark pants and white sneakers standing beside experimental design studies. Dozens of white sheets of paper are neatly arranged across a wooden floor and a geometric patterned rug, showing textural pigment explorations. The upper prints feature fluid blends of royal blue and red paint, while the lower prints showcase organic black ink shapes and silhouettes developed for the Chicago Cubs brand identity project.

Style

Documentary, Horizontal, Graphic

Techniques

Soft Light

Color

Pure White (50%)
Jet Black (30%)
Royal Blue (20%)

Context

Backstage / Behind the Scenes