Brand
ProjectEM ON HOLIDAY
HAVAIANAS EM ON HOLIDAY 2023
Associated creatives
Tags
Description
This outdoor advertising photograph captures a promotional poster pasted onto a weathered brick wall alongside a busy urban street. The twin posters feature a portrait graphic with bold typography reading Hold On, set against lush green foliage visible along the upper embankment. In the foreground, a passing vehicle creates a strong horizontal motion blur across the multi-lane road. Natural daylight illuminates the exterior scene, highlighting the textures of the brickwork and the asphalt surface. The image was captured as part of the Em On Holiday campaign for Havaianas, with photography by Byron Spencer.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Background
Street
Context
Out of Home (OOH)