Chicago Cubs Brand Identity 2026

Description

A street-level horizontal photograph captures a wide outdoor billboard structure mounted above grassy ground, displaying a row of Chicago Cubs brand identity campaign posters. Each panel features dynamic action portraits of baseball players in white pinstripe home uniforms, including Carson Kelly pointing upward, Daniel Palencia cheering, and Pete Crow-Armstrong swinging a bat. Layered typography in bold royal blue and vibrant scarlet red overlays the player imagery against textured background graphics. In the background, multistory residential apartment buildings stand under a pale daylight sky.

Style

Horizontal, Graphic, Layered

Techniques

Typography, Natural light

Color

Background

Residential Building

Context

Out of Home (OOH)