Chicago Cubs Brand Identity 2026

Description

An outdoor billboard displays a Chicago Cubs brand identity campaign set against the downtown Chicago skyline. The illuminated advertisement features bold typography and dynamic baseball imagery elevated above an urban parking area and concrete highway barrier. In the background, the Willis Tower and neighboring office high-rises catch the warm, directional glow of late afternoon sunlight beneath a pale blue sky.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Color

Background

Office, Commercial Office

Context

Out of Home (OOH)