Logo
  • Home
  • ·Media
  • ·Chicago Cubs Brand Identity Out of Home Display
BrandChicago Cubs
ProjectBrand Identity
A digital transit billboard displaying a Chicago Cubs baseball game announcement under a Welcome to Chicago sign with a digital clock.

Chicago Cubs Brand Identity 2026

Associated creatives

Christopher A. Ritter
Christopher A. RitterDesign
Kent Carmichael
Kent CarmichaelCreative Direction
Peter Carnevale
Peter CarnevaleCreative Direction
Scott Serilla
Scott SerillaCreative Direction
Chicago Cubs
Chicago CubsPhotography

Tags

digital advertising screendigital billboarddigital screenwelcome to chicago signtransit signagechicago cubs banner

Description

A digital out-of-home advertising installation features a Chicago Cubs baseball promotional campaign within a transit terminal. Positioned beneath an illuminated header reading Welcome to Chicago alongside a digital blue LED clock reading 5:33 PM, the widescreen monitor displays a lively crowd of cheering fans at Wrigley Field. The visual layout incorporates team typography, San Diego Padres matchup details, and franchise branding. Sleek glass partitions, metal structural columns, and ambient terminal lighting frame the architectural screen presentation.

Style

Horizontal, Commercial

Color

Royal Blue (50%)
Pure White (30%)
Jet Black (20%)

Context

Out of Home (OOH)