mytheresa
Mytheresa's luxury fashion campaigns, exclusive designer collaborations and editorial lookbooks
Featured mytheresa projects
This week's top mytheresa projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project mytheresa · mytheresa Fall/Winter 2026 Campaign
The mytheresa Fall/Winter 2026 campaign features actor Chloë Sevigny in a multifaceted editorial series that traverses intimate domestic spaces and bustling urban backdrops. Captured by photographer Cass Bird, the imagery leans into a blend of high-fashion editorial aesthetics and candid, polished portraiture. The project highlights a diverse wardrobe through varying environments, from hotel interiors to city balconies. The execution utilizes clean, natural light to emphasize garment textures, ranging from voluminous faux-fur outerwear and satin gowns to structured tailoring. Styling by Joey George and makeup by Julian Stoller provide a consistent, refined look across the collection, complementing the editorial mood and analogue film techniques used throughout the campaign.
Project mytheresa · MYTHERESA INTRODUCING PIAGET FINE JE ...
Mytheresa brings a sophisticated lens to the world of horology and high-end adornment with the introduction of Piaget Fine Jewellery. This editorial campaign captures a narrative of effortless glamour, leaning into the cinematic quality of a sun-drenched road trip to frame the brand's latest collection. Through the lens of photographer Marcus Ohlsson, the project elevates the traditional accessory shoot by embedding fine pieces within a lifestyle context that feels both intimate and aspirational. The creative vision thrives on a tactile, natural light aesthetic that highlights the intricate craftsmanship of Piaget's watches and gold jewellery. Model Zak anchors the narrative with a poise that balances luxury with a relaxed, modern edge, complemented by the clean, precise hair styling of Alessandro Rebecchi and the meticulous makeup application by Carlos Saidel. The imagery masterfully utilizes macro composition and editorial minimalism, specifically in the tight reflections of a car mirror and the focused depth of field on gold accents. By pairing high-end fashion pieces with the classic silhouettes of a vintage convertible, the project creates a seamless dialogue between the timeless heritage of Piaget and the contemporary fashion sensibilities of Mytheresa. The result is a polished visual experience that eschews overt artifice in favor of warm, golden hues that emphasize the tactile luxury of every piece presented.
Project mytheresa · Mytheresa Men x Loewe Paula’s Ibiza ...
The collaboration between Mytheresa and Loewe Paula’s Ibiza captures the essence of elevated escapism, leaning into a saturated color palette that feels both nostalgic and distinctly contemporary. Through the lens of photographer Marco Lessi, the campaign masterfully traverses the intersection of luxury fashion houses and relaxed, seaside leisure. The editorial visuals highlight the collection's heavy emphasis on tactile surfaces, utilizing natural light to draw out the intricate textures of knitwear, layered gingham, and detailed crochet work. Rather than relying on high-concept studio artifice, the imagery remains rooted in lifestyle photography, positioning the collection within an architectural backdrop of weathered stone and rustic wood. Model Nikita Stsjolokov brings a candid energy to the frames, embodying a modern approach to men's fashion that feels effortless yet meticulously curated. With precise grooming by makeup artist Linda Sigg, the portraits maintain an editorial sharpness that elevates the casual silhouettes, such as the vibrant striped knit sets and the bold, logo-centric pieces. Each composition balances the grit of a textured wall or a vintage door with the polished refinement of the garments themselves, successfully blending commercial accessibility with a high-fashion sensibility. By focusing on the interplay between the human subject and his environment, the project effectively communicates the brand's commitment to quality craftsmanship and effortless seasonal elegance.
Project mytheresa · Mytheresa x Brioni
The latest collaboration between Mytheresa and Brioni masterfully captures the intersection of heritage tailoring and the effortless ease of Mediterranean living. Under the creative direction of Veronika Safrankova, the campaign leans into a visual narrative of quiet luxury, perfectly aligning the artisanal precision of Brioni with the sophisticated curation synonymous with Mytheresa. Through the lens of photographer Magnus Lechner, the series utilizes soft natural light to highlight the tactile quality of the collection, favoring lightweight linens, ribbed textures, and structured navy pieces that invite a sense of timeless elegance. The imagery functions as a refined lifestyle editorial, moving away from high-gloss fashion artifice to embrace a serene, coastal minimalism. Each portrait is set against an atmospheric backdrop of calm, vast seas and architectural details—arched hallways, mosaic tiles, and cypress trees—that echo the relaxed yet disciplined silhouette of the garments. The project relies on a clean, editorial aesthetic, emphasizing the brand’s hallmark construction through subtle close-ups of plaque detailing and sharp collar lines. By blending commercial precision with a cinematic portrait sensibility, the collaboration frames the menswear pieces not just as clothing, but as essential elements of a sophisticated, well-traveled existence, grounding the high-end luxury fashion industry in a tangible, sun-drenched reality that feels both aspirational and inherently grounded in classic European style.
Project mytheresa · Loewe X On
Mytheresa presents the Loewe x On collaboration, a fashion editorial series captured by photographer Yis Kid. The project highlights the fusion of performance gear and high-end design through a series of dynamic, athletic poses set against dramatic, overcast skies. Utilizing high-speed photography to freeze motion, the visuals emphasize the technical nature of the apparel. The series leans into natural light and atmospheric composition to ground the collection within an active, outdoor context.
Project mytheresa · SEASON GREETINGS
Mytheresa presents the Season Greetings fashion campaign, featuring model Aubrey O'Mahony in a series of curated portraits. Photographed by Byron Mollinedo, the imagery explores a textured and warm aesthetic across various high-end interior settings, ranging from library-inspired wood-paneled rooms to polished marble spaces. The project leans into editorial techniques, utilizing direct flash and hard light to emphasize the materiality of leather, suede, and woven fabrics. Each composition focuses on meticulous styling, highlighting intricate details such as structured leather bags and fine jewelry, set against rich, earthen-toned backdrops.
Project mytheresa · Mytheresa x Dolce & Gabanna
Mytheresa and Dolce & Gabbana unite for a vibrant fashion campaign centered on Mediterranean coastal aesthetics. The project features model Lulu Wood, captured by photographer Jorin Koers, through a series of editorial portraits set against sun-drenched Italian locales, including rustic market stalls, vintage convertibles, and dramatic rocky shorelines. The collection leans into a polished, high-fashion narrative, defined by intricate marine-inspired prints featuring seashells, starfish, and coral. Execution across the series relies on natural light and warm, saturated tones to emphasize the textures of silk, ornate gold statement jewelry, and elaborate graphic motifs. Hair stylist Carlos Saidel complements the look with a signature slicked-back, wet-look finish throughout the collaboration.
Project mytheresa · Pre-Fall 2024
Mytheresa’s Pre-Fall 2024 campaign presents a sophisticated study in seasonal transition, merging high-end tailoring with tactile, layered outerwear. The fashion editorial project, art directed by Mattia Nobile and photographed by Jorin Koers, balances studio-based minimalism with textured outdoor settings to frame the collection’s focus on fluid silhouettes and luxury materials. The series features models Caren Jepkemei and Penelope Ternes, showcasing a wardrobe that spans oversized leather bombers, draped satin eveningwear, and structured trench coats. The aesthetic employs an analogue film technique, with visible rebate edges and a soft color palette that emphasizes the rich finish of leather and knit textures. The collaborative effort is rounded out by hair styling from Hester Wernert and makeup by Philipp Verheyen, both of whom utilize polished, clean finishes and bold signature details to unify the narrative across the varied compositions.
Project mytheresa · Mytheresa x Moncler
Mytheresa and Moncler present a fashion collaboration focused on high-performance winter outerwear. The campaign is set against a sprawling alpine landscape, utilizing the expansive, snow-covered backdrop to highlight the monochromatic and textured details of the collection. The project, captured by photographer Jorin Koers, features model Peng Chang and a wider cast showcased across a series of editorial images. The photography relies on natural light to emphasise the contrast between the garments and the environment, focusing on fabric textures including quilted finishes, shearling, and faux fur.
Project mytheresa · Let's get back to business
Mytheresa presents Let's get back to business, a menswear editorial project focusing on contemporary tailoring and modern professional aesthetics. Photographed by Jorin Koers, the series leans into clean, minimalist compositions and soft, diffused lighting to highlight the refined textures of the featured suit collections. Fashion styling by Karolin Helou anchors the series in a sharp, structured look. The project utilizes architectural backdrops and office-inspired environments, featuring model Halid Nuhu, to frame seasonal menswear staples like oversized double-breasted blazers, wide-leg trousers, and layered knitwear through a refined, editorial lens.
Project mytheresa · Mytheresa x Gucci
Mytheresa and Gucci collaborate on this luxury fashion editorial, captured by photographer Victor Brun. The series features model Giselle Norman in a variety of outdoor settings, ranging from Mediterranean-inspired stone architecture to desert landscapes, highlighting the collection’s focus on intricate lace, structured leather goods, and retro-inspired accessories. With casting by Pina Marlene, the imagery utilizes natural light and warm, earthy tones to emphasize the textures of the apparel and the architectural details of the locations. The editorial leans into a classic aesthetic, incorporating techniques like analogue film to complement the brand's sophisticated style.
Project mytheresa · Mytheresa x Lemaire
Mytheresa and Lemaire team up for this fashion editorial, highlighting a selection of structured tailoring and minimalist separates. The collaboration centres on a cohesive, neutral palette and clean lines, captured through a series of portrait and lifestyle compositions. Photographer Marie Deteneuille captures model Sophie Koella across various studio and interior environments, utilising soft light and natural textures to underscore the craftsmanship of the collection. The imagery emphasises silhouette and material, with sleek styling that leans into a contemporary, minimalist aesthetic. Creative production for the series included hair styling by Beth Shanefelter and makeup by Asami Kawai, with casting by Conan Laurendot.
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