mytheresa

Dec 2024

Mytheresa and Moncler join forces for this winter campaign, a fashion editorial set against the stark, high-altitude backdrop of an alpine landscape. The imagery focuses on a monochromatic palette, bringing out the varied silhouettes of white puffer coats, shearling outerwear, and quilted accessories. Photographer Jorin Koers utilizes natural light to highlight the intricate textures of the garments, from diamond-quilted stitching to voluminous faux fur. The project features models Peng Chang and others positioned within expansive, clean snowfields to contrast the structured tailoring of the collection against the minimalist mountain setting.

Editorial, Horizontal, Warm, Clean

Natural light

Luxury Fashion Houses

Snowfield

Advertising Campaign