mytheresa: Mytheresa x Moncler
Brand
Date
Dec 2024
Description
Mytheresa and Moncler present a fashion collaboration focused on high-performance winter outerwear. The campaign is set against a sprawling alpine landscape, utilizing the expansive, snow-covered backdrop to highlight the monochromatic and textured details of the collection. The project, captured by photographer Jorin Koers, features model Peng Chang and a wider cast showcased across a series of editorial images. The photography relies on natural light to emphasise the contrast between the garments and the environment, focusing on fabric textures including quilted finishes, shearling, and faux fur.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Background
Snowfield
Context
Advertising Campaign
Associated creatives
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