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mytheresa: Let's get back to business

Date

Oct 2024

Description

Mytheresa presents Let's get back to business, a menswear editorial project focusing on contemporary tailoring and modern professional aesthetics. Photographed by Jorin Koers, the series leans into clean, minimalist compositions and soft, diffused lighting to highlight the refined textures of the featured suit collections. Fashion styling by Karolin Helou anchors the series in a sharp, structured look. The project utilizes architectural backdrops and office-inspired environments, featuring model Halid Nuhu, to frame seasonal menswear staples like oversized double-breasted blazers, wide-leg trousers, and layered knitwear through a refined, editorial lens.

Style

Editorial, Clean, Minimalist, Vertical

Techniques

Soft Light

Industries
Color
Medium Grey
Context

Advertising Campaign

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