mytheresa

May 2025

Mytheresa and Gucci collaborate on a fashion editorial campaign featuring model Giselle Norman. Captured by photographer Victor Brun with casting by Pina Marlene, the imagery lean into a warm, retro aesthetic across varied outdoor and architectural settings. The series highlights structured accessories and high-end apparel through a soft, natural light lens. Utilizing a palette of earthy tones and textures, the campaign blends intricate lace and crochet details with sharp, metallic hardware. The work captures a sophisticated atmosphere, relying on analogue film techniques to frame the collection against Mediterranean-inspired landscapes and desert backdrops.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign