mytheresa
Mytheresa x Gucci





May 2025
Mytheresa and Gucci collaborate on a fashion editorial campaign featuring model Giselle Norman. Captured by photographer Victor Brun with casting by Pina Marlene, the imagery lean into a warm, retro aesthetic across varied outdoor and architectural settings. The series highlights structured accessories and high-end apparel through a soft, natural light lens. Utilizing a palette of earthy tones and textures, the campaign blends intricate lace and crochet details with sharp, metallic hardware. The work captures a sophisticated atmosphere, relying on analogue film techniques to frame the collection against Mediterranean-inspired landscapes and desert backdrops.
Editorial, Vertical, Warm
Natural light
Luxury Fashion Houses
Advertising Campaign
