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Model Giselle Norman sitting on the edge of an outdoor yellow bathtub holding a woven leather Gucci handbag in sunlight.
Model Giselle Norman standing in an eyelet lace white blouse, white shorts, and a floral headscarf in front of a wooden door.
Model Giselle Norman wearing dark sunglasses, headscarf, and brown cape holding a handbag against orange drapes for Mytheresa x Gucci
Model wearing white tunic and shorts standing among cacti with a woven handbag for Mytheresa x Gucci
Giselle Norman wearing a red and white striped knit dress and floral headscarf reclining on an orange outdoor bench.
Model Giselle Norman sitting on the edge of an outdoor yellow bathtub holding a woven leather Gucci handbag in sunlight.
Model Giselle Norman standing in an eyelet lace white blouse, white shorts, and a floral headscarf in front of a wooden door.
Model Giselle Norman wearing dark sunglasses, headscarf, and brown cape holding a handbag against orange drapes for Mytheresa x Gucci

mytheresa Mytheresa x Gucci 2025

About

Mytheresa and Gucci collaborate on this luxury fashion editorial, captured by photographer Victor Brun. The series features model Giselle Norman in a variety of outdoor settings, ranging from Mediterranean-inspired stone architecture to desert landscapes, highlighting the collection’s focus on intricate lace, structured leather goods, and retro-inspired accessories. With casting by Pina Marlene, the imagery utilizes natural light and warm, earthy tones to emphasize the textures of the apparel and the architectural details of the locations. The editorial leans into a classic aesthetic, incorporating techniques like analogue film to complement the brand's sophisticated style.

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