mytheresa
Mytheresa x Gucci
Brand
ProjectMytheresa x Gucci
Date
May 2025
Description
Mytheresa and Gucci collaborate on this fashion editorial series featuring model Giselle Norman. Captured by photographer Victor Brun, the project leans into a warm Mediterranean aesthetic, utilising natural light to highlight intricate textiles and archival-inspired silhouettes. The editorial frames the collection across various outdoor settings, from desert landscapes to architectural courtyards. Casting by Pina Marlene emphasises the retro influence of the pieces, with the imagery maintaining a consistent warm, earthy palette through the use of analogue film techniques and soft lighting.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Context
Advertising Campaign
Associated creatives
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