mytheresa
Loewe X On
Brandmytheresa
ProjectLoewe X On
Date
Oct 2025
Description
Mytheresa presents the Loewe x On collaboration, a high-fashion performance editorial project captured by photographer Yis Kid. The campaign spotlights the intersection of technical athletic wear and luxury design, emphasizing form and kinetic energy. Set against a stark, overcast sky, the imagery utilizes high-speed freeze techniques and natural light to document models in mid-air poses. The compositions highlight the collection's color palette, focusing on the movement of performance footwear and layered outerwear in a series of horizontal action-oriented frames.
Style
Editorial, Horizontal, Action
Techniques
High-speed / freeze, Natural light
Color
Pure White
Background
Overcast Sky
Context
Advertising Campaign
Associated creatives
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