mytheresa
Loewe X On
Brand
ProjectLoewe X On
Date
Oct 2025
Description
Mytheresa presents the Loewe x On collaboration, a fashion editorial series captured by photographer Yis Kid. The project highlights the fusion of performance gear and high-end design through a series of dynamic, athletic poses set against dramatic, overcast skies. Utilizing high-speed photography to freeze motion, the visuals emphasize the technical nature of the apparel. The series leans into natural light and atmospheric composition to ground the collection within an active, outdoor context.
Style
Editorial, Horizontal, Action
Techniques
High-speed / freeze, Natural light
Color
Pure White
Background
Overcast Sky
Context
Advertising Campaign
Associated creatives
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