A person mid-air in a dynamic backflip wearing lavender trousers and a jacket against a stormy gray sky

Low-angle shot of a person leaping mid-air against an overcast sky, wearing bright yellow sneakers, white socks, and a dark jacket.

mytheresa Loewe X On 2025

About

Mytheresa presents the Loewe x On collaboration, a fashion editorial series captured by photographer Yis Kid. The project highlights the fusion of performance gear and high-end design through a series of dynamic, athletic poses set against dramatic, overcast skies. Utilizing high-speed photography to freeze motion, the visuals emphasize the technical nature of the apparel. The series leans into natural light and atmospheric composition to ground the collection within an active, outdoor context.