mytheresa

Jul 2024

Mytheresa’s Pre-Fall 2024 fashion editorial campaign highlights the transition between seasonal collections through a blend of sharp tailoring and fluid silhouettes. Photographed by Jorin Koers with art direction by Mattia Nobile, the series explores the intersection of high-fashion minimalism and structured outerwear. The imagery features models Caren Jepkemei and Penelope Ternes, with hair styling by Hester Wernert and makeup by Philipp Verheyen. The visual narrative balances controlled studio compositions with textured outdoor portraiture. Many of the captures utilize analogue film techniques, incorporating visible rebate edges and grain to lend a tactile quality to the imagery. By pairing heavy leather bombers and shearling coats with delicate satin slips and cream separates, the campaign emphasizes material contrast under clean, soft natural lighting.

Lifestyle, Editorial