mytheresa: Pre-Fall 2024

Jul 2024

Mytheresa’s Pre-Fall 2024 campaign presents a sophisticated study in seasonal transition, merging high-end tailoring with tactile, layered outerwear. The fashion editorial project, art directed by Mattia Nobile and photographed by Jorin Koers, balances studio-based minimalism with textured outdoor settings to frame the collection’s focus on fluid silhouettes and luxury materials. The series features models Caren Jepkemei and Penelope Ternes, showcasing a wardrobe that spans oversized leather bombers, draped satin eveningwear, and structured trench coats. The aesthetic employs an analogue film technique, with visible rebate edges and a soft color palette that emphasizes the rich finish of leather and knit textures. The collaborative effort is rounded out by hair styling from Hester Wernert and makeup by Philipp Verheyen, both of whom utilize polished, clean finishes and bold signature details to unify the narrative across the varied compositions.

Lifestyle, Editorial