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mytheresa

mytheresa Fall/Winter 2026 Campaign
Date

Sep 2026

Description

The mytheresa Fall/Winter 2026 campaign features actor Chloë Sevigny in a multifaceted editorial series that traverses intimate domestic spaces and bustling urban backdrops. Captured by photographer Cass Bird, the imagery leans into a blend of high-fashion editorial aesthetics and candid, polished portraiture. The project highlights a diverse wardrobe through varying environments, from hotel interiors to city balconies. The execution utilizes clean, natural light to emphasize garment textures, ranging from voluminous faux-fur outerwear and satin gowns to structured tailoring. Styling by Joey George and makeup by Julian Stoller provide a consistent, refined look across the collection, complementing the editorial mood and analogue film techniques used throughout the campaign.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color
Jet Black
Context

Advertising Campaign

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