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mytheresa: Mytheresa x Lemaire

Date

May 2025

Description

Mytheresa and Lemaire team up for this fashion editorial, highlighting a selection of structured tailoring and minimalist separates. The collaboration centres on a cohesive, neutral palette and clean lines, captured through a series of portrait and lifestyle compositions. Photographer Marie Deteneuille captures model Sophie Koella across various studio and interior environments, utilising soft light and natural textures to underscore the craftsmanship of the collection. The imagery emphasises silhouette and material, with sleek styling that leans into a contemporary, minimalist aesthetic. Creative production for the series included hair styling by Beth Shanefelter and makeup by Asami Kawai, with casting by Conan Laurendot.

Style

Editorial, Vertical, Minimalist, Clean

Techniques

Soft Light

Context

Lookbook

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