IKEA Canada
IKEA Canada's witty campaigns and creative retail transformations across home furnishings
Featured IKEA Canada projects
This week's top IKEA Canada projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
IKEA Canada · Making Space
IKEA Canada explores the technical demands of interior photography in this behind-the-scenes look at the 'Making Space' campaign. Produced in collaboration with agency Rethink, the project documents the commercial photography process, focusing on the meticulous art direction and professional lighting required to stage modern home interiors. The footage provides a window into the production environment, tracking the assembly of kitchen sets and the collaborative effort behind commercial interior capture. It highlights the importance of diversity and representation within the creative team throughout the production cycle, utilizing a clean, live-action technique to detail the setup.
IKEA Canada · Twelve Days
IKEA Canada reimagines the classic Twelve Days of Christmas carol in this humorous holiday film, conceptualized by agency Rethink. The project centers on the chaotic progression of a living space being overrun by various farm animals and birds, reflecting the unexpected disruptions of the festive season. Utilizing live-action technique and natural interior lighting, the cinematic narrative captures the domestic tension as characters react to their changing environments. The execution highlights the versatility of household settings amidst holiday décor, focusing on comedic pacing and situational storytelling.
IKEA Canada · Ih, Ké, Ah!
IKEA Canada brings a festive spirit to the retail environment in its holiday commercial, 'Ih, Ké, Ah!'. The spot bridges the gap between home-centered celebrations and the showroom floor, contrasting a cozy, warmly lit domestic gathering with the clean, curated aesthetic of a retail display. Developed by agency Rethink, the project utilizes live-action technique to capture a nostalgic holiday mood. The narrative centers on a holiday gathering, highlighting the comfort of home furnishings through intimate close-ups of tactile fabrics and festive details before transitioning to the retail experience.
IKEA Canada · Take a Holiday from Your Holidays
IKEA Canada leans into seasonal comfort with their campaign, 'Take a Holiday from Your Holidays.' The commercial highlights domestic interior environments through a series of warm, lived-in vignettes, focusing on the atmosphere of winter gatherings and quiet moments at home. Developed in collaboration with agency Rethink, the project utilises cinematic live-action techniques to frame domestic spaces. The production, supported by Steam Films and United Assembly Inc., emphasises soft ambient lighting to achieve a nostalgic visual tone, anchored by clean composition throughout the interior sequences.
IKEA Canada · Spot the Difference
IKEA Canada presents 'Spot the Difference,' a commercial retail campaign that juxtaposes two frames of a chess match to highlight pricing details for the LACK coffee table. Set against a vibrant solid red studio background, the execution relies on a minimal layout and precise studio lighting to guide the viewer’s eye through the comparative challenge. Developed by agency partner Rethink, the project was produced by Impossible Studios with post-production and VFX handled by R+D Post. The audio landscape is defined by the sound design and music work of Vapor Music, which punctuates the visual countdown.
IKEA Canada · Coming Home
IKEA Canada presents 'Coming Home,' a commercial project that captures a quiet evening return to a personal living space. The film leans into raw, naturalistic storytelling to frame the domestic interior as a place of comfort and routine. Executed through a cinematic lens, the piece utilizes low-key, warm lighting to emphasize the texture of the home environment. The production features live-action technique to ground the narrative in everyday moments, focusing on the simple, tactile interactions between the protagonist and their surroundings. Creative development was led by agency Rethink, with production support from FUZE and Radke. Post-production and sound design were handled by Alter Ego and OSO Audio, respectively.
IKEA Canada · Actually, It's IKEA Lights
IKEA Canada leans into a sophisticated, low-key aesthetic for 'Actually, It's IKEA Lights,' a cinematic commercial spot focused on product lighting. The narrative centers on the meticulous craft of cocktail preparation, emphasizing rich textures and atmospheric illumination within a bar setting. Directed with a moody, chiaroscuro-inspired approach, the film utilizes slow motion to capture the movement of liquid and light. The project was produced in collaboration with Rethink, Scouts Honour, Alter Ego, The Vanity, Nimiopere, and Vapor Music.
IKEA Canada · Actually, It's IKEA Cloud
IKEA Canada explores a new aesthetic direction in the commercial project, Actually, It's IKEA Cloud. The film transitions the brand into the beauty and fragrance space, moving away from traditional furniture retail to focus on sensory atmosphere. The production leans into a cinematic visual language, utilizing soft, natural light and live-action techniques to build an ethereal environment. Set within a sunlit interior defined by arched windows, the imagery centres on a woman interacting with a fragrance bottle amidst layers of billowing white fabric. Creative development was led by agency Rethink, with production duties shared between Scouts Honour and Common Good. Post-production and VFX were managed by Alter Ego and The Vanity, while Vapor Music provided the soundscape.
IKEA Canada · Actually, It's IKEA Simplicity
IKEA Canada leans into a minimalist aesthetic for its 'Actually, It's IKEA Simplicity' campaign. The spot features a choreographed performance that uses a black chair as a central prop, set against a bright, sunlit white studio space defined by architectural brickwork and large windows. The commercial, produced by Scouts Honour and Common Good, employs a combination of live-action technique and analogue film texture. The cinematography transitions between color and high-contrast monochrome sequences to highlight details of denim fabric, polished concrete, and wood. Agency Rethink leads the creative direction, with post-production and visual effects provided by Alter Ego and The Vanity, and sound design by Vapor Music.
IKEA Canada · The IKEA Sleepless Lamp
IKEA Canada introduces 'The Sleepless Lamp,' a commercial project that explores sleep poverty through the lens of product design. Central to the film is an owl-shaped lamp positioned against a dark studio backdrop, using soft, rhythmic illumination to visualize sleep data collected from children experiencing sleep insecurity. Developed by the team at Edelman Canada, the piece utilizes a clean, horizontal aesthetic to focus on its core messaging. By grounding the narrative in real data, the campaign connects the functional design of the lamp to the broader context of its retail purpose.
IKEA Canada · Sleepless Lamp Case Study
IKEA Canada addresses the issue of child sleep poverty in this documentary-style case study. The project serves as a public awareness initiative, spotlighting the reality that nearly 500,000 children across the nation lack access to essential bedding and rest. The production features interviews with Tanya Bevington, Head of Communications at IKEA Canada, interspersed with live-action footage of children. The execution leans into a clean, polished visual aesthetic to convey the sensitivity of the subject matter, focusing on low-light cinematography to frame the crisis. Creative agency Edelman Canada led the project, with production handled by Colombia Studios and post-production provided by The Vanity.
IKEA Canada · u up? Case Study
IKEA Canada explores consumer late-night habits and mattress demand in the u up? campaign. Developed by agency Rethink with media support from Carat, the project centres on a series of nocturnal vignettes featuring sleepless individuals navigating digital spaces. The case study highlights the strategic intersection of consumer behaviour and product sales, utilizing a cinematic, live-action approach to capture the stillness of late-night hours. The narrative details a direct communication effort that bridged the gap between social media engagement and retail conversion.
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