IKEA Canada presents 'Spot the Difference,' a commercial retail campaign that juxtaposes two frames of a chess match to highlight pricing details for the LACK coffee table. Set against a vibrant solid red studio background, the execution relies on a minimal layout and precise studio lighting to guide the viewer’s eye through the comparative challenge.
Developed by agency partner Rethink, the project was produced by Impossible Studios with post-production and VFX handled by R+D Post. The audio landscape is defined by the sound design and music work of Vapor Music, which punctuates the visual countdown.
