IKEA Canada: Spot the Difference
Brand
Date
Apr 2024
Description
IKEA Canada presents 'Spot the Difference,' a commercial retail campaign that juxtaposes two frames of a chess match to highlight pricing details for the LACK coffee table. Set against a vibrant solid red studio background, the execution relies on a minimal layout and precise studio lighting to guide the viewer’s eye through the comparative challenge. Developed by agency partner Rethink, the project was produced by Impossible Studios with post-production and VFX handled by R+D Post. The audio landscape is defined by the sound design and music work of Vapor Music, which punctuates the visual countdown.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Beige
Jet Black
Background
White Seamless
Context
TVC / TV Commercial
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