IKEA Canada: Ih, Ké, Ah!
Brand
Date
Nov 2025
Description
IKEA Canada brings a festive spirit to the retail environment in its holiday commercial, 'Ih, Ké, Ah!'. The spot bridges the gap between home-centered celebrations and the showroom floor, contrasting a cozy, warmly lit domestic gathering with the clean, curated aesthetic of a retail display. Developed by agency Rethink, the project utilizes live-action technique to capture a nostalgic holiday mood. The narrative centers on a holiday gathering, highlighting the comfort of home furnishings through intimate close-ups of tactile fabrics and festive details before transitioning to the retail experience.
Style
Horizontal, Commercial, Nostalgic
Industries
Event
Christmas
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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