Kellogg's
Featured Kellogg's projects
This week's top Kellogg's projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Kellogg's · Kellogg's | See You in the Morning
Kellogg's 'See You in the Morning' campaign features a cinematic live-action spot that blends surreal imagery with an urban setting. Developed by agency Leo Burnett UK and production company MJZ London, the film captures a city awakening as a massive green rooster makes its way through the streets, observed by residents from their balconies. The project utilizes intricate VFX to integrate the surreal elements into the city landscape, maintaining a grounded, live-action feel. Technical support and post-production were executed by Framestore, Company 3 London, and The Harbor Picture Company.
Kellogg's · Will Shat
Kellogg's launches a commercial campaign featuring William Shatner as a bran ambassador. The spot moves between a futuristic spaceship command center and a dimly lit restaurant, utilizing cinematic framing and live-action techniques to integrate visual effects with a comedic narrative. The project was spearheaded by agency VaynerMedia with production handled by Park Pictures US. The narrative relies on Shatner's delivery to promote dietary fiber, supported by post-production VFX by Fran Thompson, editorial work by MackCut, and sound design provided by Sonic Union.
Kellogg's · Nutri-Grain High Protein Crunch
Kellogg's introduces the Nutri-Grain High Protein Crunch with a commercial campaign highlighting outdoor accessibility and sustenance. Directed for the CPG sector, the film leans into a lifestyle-focused narrative set against a coastal campground backdrop. The execution utilizes live-action technique to capture the preparation of high-protein breakfast options in a rugged, open-air environment. Bathed in natural light, the visual palette maintains a warm aesthetic that emphasizes the portable nature of the product. Creative production was handled by Revolver, with creative development and VFX support provided by Bastion. Additional post-production and VFX were managed by The Editors, while the sonic identity was crafted by Rumble and MassiveMusic Sydney.
Kellogg's · Coco Pops Chocos
Kellogg's promotes its Coco Pops Chocos cereal in this commercial spot, capturing a modern domestic kitchen setting. The film leans into a clean, warm aesthetic as two characters interact with the product through both casual consumption and digital content creation. Produced by Revolver, the project features creative work from Bastion, which also oversaw post-production. Sound and music were handled by The Editors, MassiveMusic Sydney, and Rumble.
Kellogg's · Behind the Scenes - Glow Up
This behind-the-scenes look into the Kellogg's Glow Up campaign documents the production process for a series of live-action spots. The footage captures candid moments between talent on set, framed within a sunny courtyard environment. Produced by Revolver, the project leans into a documentary aesthetic to showcase the team dynamics and product messaging conversations. Bastion led the creative direction and post-production, working alongside The Editors for finishing and the teams at Rumble and MassiveMusic Sydney on sound design.
Kellogg's · Behind the Scenes - Rain
This behind-the-scenes documentary provides a look into the production process for a Kellogg’s commercial. Filmed on location, the content follows the collaborative efforts of the crew and talent during an outdoor shoot, utilizing natural light and live-action techniques to capture the commercial's development. The project was overseen by Bastion, who handled both the creative direction and post-production. Production was managed by Revolver, with additional post-production and visual effects support from The Editors. The soundscape and musical score were composed by Rumble and MassiveMusic Sydney.
Kellogg's · Behind the Scenes - Sugar
Kellogg's presents this documentary-style behind-the-scenes film, capturing the lighthearted interplay between two individuals on set. Set against a modern building exterior, the project leans into a humorous tone, showcasing an unscripted dialogue regarding production details. Produced by Revolver, the spot utilizes natural light to maintain a clean, candid aesthetic. The execution combines an analogue film feel with a casual, conversational rhythm to ground the brand's messaging in a relatable, outdoor setting.
Kellogg's · Kellogg's Snacks
Kellogg's Snacks presents a commercial spot that centers on a stylized, monochromatic office environment. The narrative follows a woman navigating a minimalist space defined by pink desks and gold shelving before transitioning to focused product visuals. The production leans into a live-action technique, punctuated by dynamic VFX and visual effects created by We are Covert. These sequences feature floating red berries and cereal ingredients that swirl around the subject, highlighting the snack's texture and composition through a clean, warm aesthetic.
Kellogg's · Soil Critters
For this Kellogg's project, visual artist Claus Stangl details his artistic process in a documentary-style exploration of natural materials. The production focuses on the creation of pigment, capturing the artist as he sifts soil and grinds raw elements within his studio setting. Executed with a live-action technique, the project utilizes natural light to highlight the textures and manual precision of Stangl’s craft. The creative direction, led by Eleven PR with production from TBWA\Bolt, emphasizes an observational approach to documenting the material development for the Kellogg's brand.
Kellogg's · All Together Cereal
Kellogg’s All Together campaign centres on a collaborative cereal product released for Spirit Day, uniting six of the brand’s iconic cereal identities within a single purple box. The project functions as an advocacy initiative to support anti-bullying efforts, with this documentary-style compilation highlighting the widespread media reception and news coverage surrounding the launch. The project features a multi-agency collaboration, with creative development led by Leo Burnett Chicago and goDutch, while Digitas and The Harbor Picture Company managed production requirements. The compilation documents the campaign through a series of broadcast segments, utilising clean, horizontal framing to showcase the product's integration across national news desks and media outlets.
Kellogg's · Newt The Gnu
Kellogg's presents 'Newt The Gnu,' a commercial project that bridges live-action production and 2D animation. The narrative centers on an animated blue gnu traversing a mid-century suburban home, integrating traditional animation techniques into detailed domestic settings. The production relies on a nostalgic aesthetic, utilizing a retro colour palette and warm interior lighting to frame its suburban environment. Through the combination of live-action set design and animated character elements, the film incorporates vintage television broadcast imagery and archival-style displays to ground the character in a domestic context.
Kellogg's · Kellogg's Frosted Flakes GR-R-REAT TR-R-RIVIA!
Kellogg's launches the Frosted Flakes GR-R-REAT TR-R-RIVIA campaign, an interactive television commercial featuring the brand's mascot, Tony the Tiger. The spot moves between a broadcast studio environment and integrated screen graphics to present trivia focused on the Stanley Cup. The production blends live-action technique with 3D render and CGI, creating a clean aesthetic that facilitates the inclusion of a promotional QR code for viewer engagement.
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