IKEA Canada explores the technical demands of interior photography in this behind-the-scenes look at the 'Making Space' campaign. Produced in collaboration with agency Rethink, the project documents the commercial photography process, focusing on the meticulous art direction and professional lighting required to stage modern home interiors.
The footage provides a window into the production environment, tracking the assembly of kitchen sets and the collaborative effort behind commercial interior capture. It highlights the importance of diversity and representation within the creative team throughout the production cycle, utilizing a clean, live-action technique to detail the setup.
