IKEA Canada: The IKEA Sleepless Lamp
Brand
Date
Mar 2025
Description
IKEA Canada introduces 'The Sleepless Lamp,' a commercial project that explores sleep poverty through the lens of product design. Central to the film is an owl-shaped lamp positioned against a dark studio backdrop, using soft, rhythmic illumination to visualize sleep data collected from children experiencing sleep insecurity. Developed by the team at Edelman Canada, the piece utilizes a clean, horizontal aesthetic to focus on its core messaging. By grounding the narrative in real data, the campaign connects the functional design of the lamp to the broader context of its retail purpose.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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