IKEA Canada: Take a Holiday from Your Holidays
Brand
Date
Nov 2023
Description
IKEA Canada leans into seasonal comfort with their campaign, 'Take a Holiday from Your Holidays.' The commercial highlights domestic interior environments through a series of warm, lived-in vignettes, focusing on the atmosphere of winter gatherings and quiet moments at home. Developed in collaboration with agency Rethink, the project utilises cinematic live-action techniques to frame domestic spaces. The production, supported by Steam Films and United Assembly Inc., emphasises soft ambient lighting to achieve a nostalgic visual tone, anchored by clean composition throughout the interior sequences.
Style
Horizontal, Cinematic, Clean, Nostalgic
Color
Espresso
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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