IKEA Canada: Coming Home

Brand

Date

Jun 2024

Description

IKEA Canada presents 'Coming Home,' a commercial project that captures a quiet evening return to a personal living space. The film leans into raw, naturalistic storytelling to frame the domestic interior as a place of comfort and routine. Executed through a cinematic lens, the piece utilizes low-key, warm lighting to emphasize the texture of the home environment. The production features live-action technique to ground the narrative in everyday moments, focusing on the simple, tactile interactions between the protagonist and their surroundings. Creative development was led by agency Rethink, with production support from FUZE and Radke. Post-production and sound design were handled by Alter Ego and OSO Audio, respectively.

Style

Horizontal, Cinematic, Warm, Raw

Techniques

Natural light

Industries

Department Stores

Color

Jet Black

Beige

Navy

Background

Living Room