IKEA Canada: Sleepless Lamp Case Study

Jun 2025

IKEA Canada addresses the issue of child sleep poverty in this documentary-style case study. The project serves as a public awareness initiative, spotlighting the reality that nearly 500,000 children across the nation lack access to essential bedding and rest. The production features interviews with Tanya Bevington, Head of Communications at IKEA Canada, interspersed with live-action footage of children. The execution leans into a clean, polished visual aesthetic to convey the sensitivity of the subject matter, focusing on low-light cinematography to frame the crisis. Creative agency Edelman Canada led the project, with production handled by Colombia Studios and post-production provided by The Vanity.

Documentary, Horizontal, Clean, Polished

Brand Film / Corporate Video