IKEA Canada: Actually, It's IKEA Cloud

Jan 2025

IKEA Canada explores a new aesthetic direction in the commercial project, Actually, It's IKEA Cloud. The film transitions the brand into the beauty and fragrance space, moving away from traditional furniture retail to focus on sensory atmosphere. The production leans into a cinematic visual language, utilizing soft, natural light and live-action techniques to build an ethereal environment. Set within a sunlit interior defined by arched windows, the imagery centres on a woman interacting with a fragrance bottle amidst layers of billowing white fabric. Creative development was led by agency Rethink, with production duties shared between Scouts Honour and Common Good. Post-production and VFX were managed by Alter Ego and The Vanity, while Vapor Music provided the soundscape.

Horizontal, Cinematic, Warm

Natural light

Cultural Venue

Advertising Campaign, Brand Film / Corporate Video