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IKEA Canada: Actually, It's IKEA Simplicity

Brand
IKEA Canada
Date

Jan 2025

Description

IKEA Canada leans into a minimalist aesthetic for its 'Actually, It's IKEA Simplicity' campaign. The spot features a choreographed performance that uses a black chair as a central prop, set against a bright, sunlit white studio space defined by architectural brickwork and large windows. The commercial, produced by Scouts Honour and Common Good, employs a combination of live-action technique and analogue film texture. The cinematography transitions between color and high-contrast monochrome sequences to highlight details of denim fabric, polished concrete, and wood. Agency Rethink leads the creative direction, with post-production and visual effects provided by Alter Ego and The Vanity, and sound design by Vapor Music.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Analogue / film, Natural light

Industries
Big Box Retail
Color
Jet Black
Denim
Pure White
Background

White Seamless

Context

TVC / TV Commercial

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