IKEA Canada: Actually, It's IKEA Lights
Brand
Date
Jan 2025
Description
IKEA Canada leans into a sophisticated, low-key aesthetic for 'Actually, It's IKEA Lights,' a cinematic commercial spot focused on product lighting. The narrative centers on the meticulous craft of cocktail preparation, emphasizing rich textures and atmospheric illumination within a bar setting. Directed with a moody, chiaroscuro-inspired approach, the film utilizes slow motion to capture the movement of liquid and light. The project was produced in collaboration with Rethink, Scouts Honour, Alter Ego, The Vanity, Nimiopere, and Vapor Music.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro, Slow motion
Industries
Color
Chocolate
Charcoal
Background
Bar
Context
TVC / TV Commercial
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