Burger King
Burger King's fast food campaigns, commercial spots and high-impact entertainment partnerships
Featured Burger King projects
This week's top Burger King projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Burger King · Crown Nuggets
Burger King highlights its iconic nugget shape in this lighthearted commercial spot titled Crown Nuggets. The film leans into domestic storytelling, capturing a young girl and her family engaged in playful moments around the dining table. Directed by Fern Berresford with production support from nobodys, the project utilizes live-action technique to ground the product within familiar home settings. The execution emphasizes warm lighting and clean compositions to focus on the crown-shaped nuggets, with agency production oversight provided by BarkleyOKRP.
Burger King · Nuggets
Burger King’s latest commercial for their nuggets focuses on high-contrast food cinematography to highlight the texture and appeal of the product. The film uses a dark, warm aesthetic to frame the golden-brown nuggets and dipping sauce, punctuated by dynamic movement and crisp product shots. The commercial leans into a commercial live-action technique, incorporating bold typography to anchor the promotional messaging. The sequence concludes with an appearance from the iconic Burger King character in traditional costume, grounding the fast food spot in the brand’s established visual identity.
Burger King · Keep It Freezee
Burger King’s 'Keep It Freezee' campaign presents a series of live-action scenes centered on casual outdoor dining and social relaxation. Produced by Imposter, the commercial highlights a backyard setting, leaning into a relaxed, communal atmosphere. The aesthetic utilizes warm tones and natural light to frame the fast food experience. The production captures the environment through a horizontal, commercial lens that prioritizes a candid, everyday feel.
Burger King · Feel of the Deal
Burger King presents Feel of the Deal, a commercial project capturing a casual, live-action interaction between two individuals in an outdoor park setting. The production focuses on everyday product consumption, centering on burgers and branded packaging against a city backdrop. The film leans into a warm aesthetic, utilizing natural light to frame the candid, friendly atmosphere. The project serves as a representative piece within the fast food industry.
Burger King · Snack or Feast
Burger King's 'Snack or Feast' campaign captures the versatile nature of the brand's menu through a series of social settings. The commercial highlights the experience of sharing slider boxes, moving between outdoor backyard gatherings and interior restaurant dining. Utilizing live-action techniques and a warm color palette, the film focuses on food preparation and the social dynamics of shared meals. The production, helmed by Imposter, relies on a mix of natural daylight and controlled indoor lighting to emphasize the product range within the fast food sector.
Burger King · There’s a New King and It’s You.
Burger King’s campaign, 'There’s a New King and It’s You,' surveys the brand's history through a montage of dining moments. The project traverses various environments, from traditional fast food restaurants and drive-thrus to private living rooms, capturing a shift in focus toward the customer experience. Developed by BarkleyOKRP, the film utilizes a mix of live-action techniques and archival footage to ground the narrative in the past while maintaining contemporary relevance. By layering cinematic visuals with 1970s aesthetic cues, the creative output balances nostalgic branding with the practical, everyday reality of the fast food industry.
Project Burger King, VMAs · Video Of The Year
Burger King and the VMAs collaborated on this promotional campaign for the Video of the Year award, blending broadcast event branding with commercial product showcasing. The visual identity leverages bold 3D render / CGI techniques and high-contrast motion graphics to anchor the partnership. The project centers on a chrome astronaut motif set against saturated magenta and yellow gradients. Post-production and VFX were executed by STUCK IN MOTION, who employed futuristic textures and kinetic typography to integrate the award branding with a final Whopper meal reveal.
Burger King · The New BK Taste
Burger King Brazil presents 'The New BK Taste,' a commercial campaign that channels a sophisticated atmosphere to showcase its menu. The production features a character-led narrative filmed within a wood-paneled library, juxtaposed with detailed, live-action close-ups of a flame-grilled Whopper, fries, and beverage packaging. Crafted with warm lighting and a refined aesthetic, the film highlights the fast food product through a humorous lens. The creative work was developed by agency AlmapBBDO, with production managed by Sentimental Filme.
Burger King · Magic Donkey
Burger King’s 'Magic Donkey' campaign, produced by All Of Us Here, leans into a surreal narrative through meticulous stop-motion animation. The film transitions from a rural farm landscape to a stylized restaurant setting, utilizing expressive claymation to deliver its promotional message. The production focuses on character-driven humor and vibrant lighting, building a distinct visual identity for the fast food brand. The project relies on the tactile nature of its animation to bridge the gap between traditional storytelling and commercial promotion.
Burger King · Hungry Giant
Burger King’s 'Hungry Giant' project presents a fast food campaign brought to life through intricate stop-motion animation. Produced by All Of Us Here, the spot features handcrafted puppet characters set within a stylized miniature world that blends rural and urban environments. The production focuses on tactile textures and expressive character design, utilizing dynamic camera movements to guide the viewer through the narrative. The work leans into a cinematic aesthetic, integrating raw, hand-hewn elements within its miniature restaurant setting.
Burger King · Little Red Riding Hood
Burger King’s Little Red Riding Hood is a stop-motion commercial that reimagines the classic fairy tale within a fast-food setting. The project features handcrafted puppet characters engaged in dialogue inside a detailed miniature restaurant interior, blending whimsical storytelling with brand-specific elements. Produced by All Of Us Here, the spot utilizes live-action techniques to bring the miniature puppets to life. The execution relies on crisp, controlled lighting to accentuate the textures of the set and characters, creating a clean aesthetic that maintains a clear focus on the narrative interaction.
Burger King · Here, the Food Is Real
Burger King's 'Here, the Food Is Real' campaign highlights a bold approach to brand messaging through a series of dynamic motion graphics. Developed by agencies AlmapBBDO and Streetwise, the project centers on kinetic typography set against the brand's signature solid red and brown color palette. The execution relies on minimalist graphic design, transitioning through messaging focused on food ingredients. The visuals are designed for high-impact digital displays and out-of-home urban advertising placements, maintaining a crisp, legible aesthetic throughout the commercial sequence.
Explore other Fast Food brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.